AUGUST 20, 2012 – CHICAGO – Preferred Hotel Group™, a global provider of sales, marketing and distribution services to independent hotels, continued to expand its family of brands during the second quarter of 2012 with the addition of 19 new hotels, including its first member hotel in the country of Georgia, Hotel Kabadoni. The company also saw an increase in reservation revenue and expanded its distribution channels by successful launching all its member hotels on RoomKey.com.
Notable new members joining Preferred Hotel Group include Preferred Hotels & Resorts members The Plaza (Seoul, South Korea) and Gran Meliá Rome (Rome, Italy); Preferred Boutique members La Maison Favart (Paris, France) and La Residence Mykonos (Mykonos, Greece); Summit Hotels & Resorts members Pacific Palms Resort (City of Industry, California, USA) and The Limelight Hotel (Aspen, Colorado, USA); and Sterling Hotels and Sterling Design members Madera Hong Kong (Hong Kong), Hotel Stein (Salzburg, Austria), The Paragon Hotel (Birmingham, UK), and Casa Andina Select Miraflores (Lima, Peru).
During the second quarter, the company saw a 16 percent gain year-to-date in reservations made via its distribution channels, and an increase in its reservation revenue of 21 percent in comparison to the second quarter last year. In addition, Preferred Hotel Group became the first “soft brand” invited to join RoomKey.com, the innovative new hotel search engine owned by six of the world’s leading hotel companies. This action provided Preferred member hotels a brand new distribution channel from which to grow their reservation revenue.
Finally, to mark the one-year anniversary of Preferred Family, a collection of more than 200 family certified hotels worldwide, the company launched the all new PreferredFamily.com in June. This comprehensive family travel resource includes innovative search functionality, discussion on current news and travel trends, and itineraries for family adventures in key cites around the world.
About Preferred Hotel Group™
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit™ Serviced Residences. Travelers gain valuable benefits through branded programs that include Preferred Residences™, Preferred Golf, I Prefer™ global guest benefit program, and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages. For more information, visit us on the web at PreferredHotelGroup.com and follow us on Facebook and Twitter.
MEDIA CONTACTS
NORTH AMERICA
Maria Gemskie
Vice President, Corporate Communications
Preferred Hotel Group
Tel: +1 312 542 9271
mgemskie@preferredhotelgroup.com
EMEA
Aysem Monaco
Senior Manager, Public Relations – EMEA
Preferred Hotel Group
Tel: +44 20 7647 5184
amonaco@preferredhotelgroup.com
ASIA PACIFIC
Peggy Yip
Director, Marketing – Asia Pacific
Preferred Hotel Group
Tel: +852 2511 8758
pyip@preferredhotelgroup.com
For high-resolution imagery of our properties, please visit the Preferred Hotel Group Image Library at PreferredHotelGroupImages.com.